Hi!

I'm Aaron L Greenspan

Welcome to my portfolio!

I am a Toronto-based media and digital management professional committed to delivering innovative solutions for businesses, startups, influencers, and agencies.  

Education

I earned my Bachelor's (B.A., Dean's List) in Media, Information, & Technology from Western University, hold a Certificate in Marketing Management from Dalhousie University and a Professional Certificate in Product Management from BrainStation.

Experience

I bring 5+ years of unique expertise in digital media planning and strategy, integrated 360 campaign planning/execution, and creative production. 

Over the last 7+ years, I have led SMB teams of 15-300 in between Ontario and Atlantic Canada. 

These efforts have resulted in >1.5M+ views/interactions across YouTube, TikTok, Meta, and more, serving various clients worldwide. 

Check out my work below or find it @lewyslens.

Photo by Jeffrey Tseng

Broadcast

Creative Direction/EP

TEDxWesternU

  • Coordinated and executed Western University's first TEDx multi-cam production in five years (since 2018).

  • Led a team of 15+ creatives and collaborated with 20+ professional advisors.

  • Managed end-to-end production, covering broadcast, AV, photo, digital, graphics/animation, and print.

  • Directed and produced 9 TEDx videos (550K+ views), one of which became the most-watched university video ever and a top 10 global TEDx talk about people with disabilities.

Editorial Photography

The Western Gazette

  • Oversaw photography for Canada's top 2022 student newspaper, mentored 4+ award-winning interns, and managed simultaneous projects using BloxCMS, ClickUp, and Adobe CC.

Brand Management

Amazon/Wasserman Next Gen

  • Led 40+ campus managers executing marketing activations for Amazon across Canada.

  • Former top 5 performer in Canada

  • Led brand efforts at Western University & Dalhousie University.

Headshots, Social Media+

  • Crafted portraits, social media strategies, and consulted on multiple productions for 50+ professional clients

Past projects for clients in:

  • B2C: Media & Entertainment/TMT

  • B2B: Supply Chain & Logistics+

  • B2G: Cyber/Government

Strategy Consulting

Specialties

  • Proficient in leading cross-functional teams, conducting product discovery, and developing strategies for product launch and market success.

  • Skilled in Adobe Creative Cloud suite, multimedia front-end development, animation, and AI art creation, with a focus on delivering visually compelling content across multiple platforms.

  • Experienced in campaign planning, execution, and analytics across various advertising platforms including Google Adsense, basic Amazon DSP, and SEO/SEM, driving impactful results, improving ROAS and ROI.

  • Well-versed in PR practices, crisis communication, and media relations, utilizing tools like Cision and Muck Rack to manage press releases and EPKs effectively.

  • Proficient in project management tools such as ClickUp, Asana, Jira, and Monday, ensuring efficient project/production planning, execution, and delivery.

  • Skilled/familiar in leveraging emerging technologies and using data analytics tools like Tableau, Excel and Google Analytics, enabling data-driven decision-making.

  • Experienced in live streaming platforms like YouTube Live and OBS, proficient in professional AV equipment and post-production processes for multimedia content creation.

  • Well-informed about media and tech policies in the US and Canada, ensuring compliance and adherence to industry standards.

Creative Samples

Volta Print-4.jpg
Ya Ya Portrait.jpg
510A4793.jpg
Mitchell Bowl - Western Gazette - Aaron Greenspan Staff Photographer-15.jpg
IMG_1761.jpg
tempImageJqxANu.jpg

Academic Samples: